(A new business marketer’s viewpoint)
We don’t hard-sell now, it simply isn’t the ‘done’ thing and it not only smacks of desperation, it’s downright rude. Nowadays it’s far more fun to be helpful. We’ve moved to a much more tactical approach to new business marketing where we openly share wisdom with other well matched business targets and offer to help them with their (marketing) challenges. Sharing knowledge also makes us feel good. This is a far cry, and so much more refreshing to the old ways that were laden with guilt.
An intuitive client contact observed recently that a brand’s audience; as in the individuals themselves, are the 
As we know, business development is a continuous and cyclical operation. The cycle is one of extremes; it’s either going fabulously well where opportunities are in abundance, or there’s precious little on the horizon.
Marketing agencies are making a big mistake when pushing their services on to a target audience without first being clear about how and why their services can be of significant benefit to those they are trying to reach and engage with.
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