Cake merges with RSW

May 13th, 2013

On 17APR13 Cake business matching merged with RSW to create RSW/AUS.

An ex RSW new business development manager from a decade ago merges her boutique business matching consultancy with RSW. Cake business matching, established in 2005 is now operating with its new identity, RSW/AUS.

This merger is both an exciting and logical move forward following Sally Danbury’s emigration to South Australia in 2011.  RSW strengthens the existing offering, resource and reach of Cake business matching with its start up agency specialism.

Sally is ready to embrace the next level whilst continuing to support existing clients without disruption.

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Building trust for new business wealth. 5 tips

December 5th, 2011

Business Matching Success   Building trust for new business wealth. 5 tipsIn a recent post about the importance of blogging for new business and how helpful content creates trust, one of my favourite and useful blogs,  Social Media Examiner sums up  the essence of new business success; building trust.

Trust = Leads. Leads = Sales

Here are a few new business generation pointers to aid the all important trust building process

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Persistence that positively impacts on your bottom line

August 15th, 2011

Business Matching Success   Persistence that positively impacts on your bottom lineIf you want something badly enough you set out to get it, whatever ‘it’ may be. It can take time, but with the right level of dedication and determination the prize can often be realised.  The same can be applied when looking at a successful business development programme.

I know this as it’s what people say most of all when they feedback; ‘Your persistence has paid off’ is a familiar retort, and it’s all good.  People like the persistence – it’s respectful and not repetitive, where communication is well thought through and where previous insight gleaned from initial conversations has been considered.  Also, it shows a genuine desire and if the reasoning stacks up, progress will happen in time when a requirement for your services is on the horizon.

We apply persistence in different ways. We’re creative, we think of our audience (age, personality, outlook etc) and what is likely to grab our target’s attention (a call, email, InMail, Tweet, video link, event invitation, letter, creative mailer, on occasion even cupcakes…). Then, once we’ve made that impression, we stay front of mind (if the timing is a little off and progress can’t be made immediately). A few successful examples include;

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About converting cold new business targets. 6 dos and dont’s

June 22nd, 2011

Business Matching Success   About converting cold new business targets. 6 dos and dontsSo you already know that whatever claims are made, that there aren’t actually any ‘one size fits all’ magic treatments that bring business to your door in droves. 

So, how can you work smarter?

I hope the following insight through hands-on experience provides some food for thought.

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Why you should openly share your genius

May 18th, 2011

Business Matching Success   Why you should openly share your genius

(A new business marketer’s viewpoint)

We don’t hard-sell now, it simply isn’t the ‘done’ thing and it not only smacks of desperation, it’s downright rude.   Nowadays it’s far more fun to be helpful.  We’ve moved to a much more tactical approach to new business marketing where we openly share wisdom with other well matched business targets and offer to help them with their (marketing) challenges.  Sharing knowledge also makes us feel good. This is a far cry, and so much more refreshing to the old ways that were laden with guilt. 

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