Persistence that positively impacts on your bottom line

August 15th, 2011

Business Matching Success   Persistence that positively impacts on your bottom lineIf you want something badly enough you set out to get it, whatever ‘it’ may be. It can take time, but with the right level of dedication and determination the prize can often be realised.  The same can be applied when looking at a successful business development programme.

I know this as it’s what people say most of all when they feedback; ‘Your persistence has paid off’ is a familiar retort, and it’s all good.  People like the persistence – it’s respectful and not repetitive, where communication is well thought through and where previous insight gleaned from initial conversations has been considered.  Also, it shows a genuine desire and if the reasoning stacks up, progress will happen in time when a requirement for your services is on the horizon.

We apply persistence in different ways. We’re creative, we think of our audience (age, personality, outlook etc) and what is likely to grab our target’s attention (a call, email, InMail, Tweet, video link, event invitation, letter, creative mailer, on occasion even cupcakes…). Then, once we’ve made that impression, we stay front of mind (if the timing is a little off and progress can’t be made immediately). A few successful examples include;

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5 Social Media Outlets Every New Startup Should Consider

October 5th, 2010

We all know what it’s like – when you start a business you have to watch every penny. There’s not always a massive marketing budget and it’s sometimes difficult to know where to start with low or no cost marketing; what works, what’s a waste of time, and what are you missing out on because you just don’t know?

Nikki Pilkington, Internet MarketingSocial Media is perfect for startup businesses – low outlay, and if done properly, pretty quick results. So here are 5 Social Media outlets you should be looking at to help promote your startup.

1) Twitter

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Part 2) Next Generation approaches to persuade engage and stand apart

September 20th, 2010
Reach Out In Business

Reach Out In Business

Phone and email approaches for new business generation are still forming the crux of all new business marketing programmes when reaching out to an audience; however social media is taking a growing part in these strategies.

Social networks are more popular than email – Neilson online (US)

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