Persistence that positively impacts on your bottom line

August 15th, 2011

Business Matching Success   Persistence that positively impacts on your bottom lineIf you want something badly enough you set out to get it, whatever ‘it’ may be. It can take time, but with the right level of dedication and determination the prize can often be realised.  The same can be applied when looking at a successful business development programme.

I know this as it’s what people say most of all when they feedback; ‘Your persistence has paid off’ is a familiar retort, and it’s all good.  People like the persistence – it’s respectful and not repetitive, where communication is well thought through and where previous insight gleaned from initial conversations has been considered.  Also, it shows a genuine desire and if the reasoning stacks up, progress will happen in time when a requirement for your services is on the horizon.

We apply persistence in different ways. We’re creative, we think of our audience (age, personality, outlook etc) and what is likely to grab our target’s attention (a call, email, InMail, Tweet, video link, event invitation, letter, creative mailer, on occasion even cupcakes…). Then, once we’ve made that impression, we stay front of mind (if the timing is a little off and progress can’t be made immediately). A few successful examples include;

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Why you should openly share your genius

May 18th, 2011

Business Matching Success   Why you should openly share your genius

(A new business marketer’s viewpoint)

We don’t hard-sell now, it simply isn’t the ‘done’ thing and it not only smacks of desperation, it’s downright rude.   Nowadays it’s far more fun to be helpful.  We’ve moved to a much more tactical approach to new business marketing where we openly share wisdom with other well matched business targets and offer to help them with their (marketing) challenges.  Sharing knowledge also makes us feel good. This is a far cry, and so much more refreshing to the old ways that were laden with guilt. 

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Part 2) Next Generation approaches to persuade engage and stand apart

September 20th, 2010
Reach Out In Business

Reach Out In Business

Phone and email approaches for new business generation are still forming the crux of all new business marketing programmes when reaching out to an audience; however social media is taking a growing part in these strategies.

Social networks are more popular than email – Neilson online (US)

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Own Your Google Local Business Listing

September 2nd, 2010

Google Local Business Centre

What is it? How can it help your business? How can you own your listing?

Carl Ebanks, Online Consultant at Reflection Marketing takes us through the process.

Google Local Business Centre is a FREE service that integrates with Google Maps, allowing you to add your business to the search engines map listings, along with associated information such as; opening hours, business category, website link etc. Google Local Business Centre can help your business by improving itʼs local search engine rankings.

Google Local Business Centre Listing, Google Search Results

Searching for “Golf Course Birmingham” in Google.co.uk

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