Building trust for new business wealth. 5 tips

December 5th, 2011

Business Matching Success   Building trust for new business wealth. 5 tipsIn a recent post about the importance of blogging for new business and how helpful content creates trust, one of my favourite and useful blogs,  Social Media Examiner sums up  the essence of new business success; building trust.

Trust = Leads. Leads = Sales

Here are a few new business generation pointers to aid the all important trust building process

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Persistence that positively impacts on your bottom line

August 15th, 2011

Business Matching Success   Persistence that positively impacts on your bottom lineIf you want something badly enough you set out to get it, whatever ‘it’ may be. It can take time, but with the right level of dedication and determination the prize can often be realised.  The same can be applied when looking at a successful business development programme.

I know this as it’s what people say most of all when they feedback; ‘Your persistence has paid off’ is a familiar retort, and it’s all good.  People like the persistence – it’s respectful and not repetitive, where communication is well thought through and where previous insight gleaned from initial conversations has been considered.  Also, it shows a genuine desire and if the reasoning stacks up, progress will happen in time when a requirement for your services is on the horizon.

We apply persistence in different ways. We’re creative, we think of our audience (age, personality, outlook etc) and what is likely to grab our target’s attention (a call, email, InMail, Tweet, video link, event invitation, letter, creative mailer, on occasion even cupcakes…). Then, once we’ve made that impression, we stay front of mind (if the timing is a little off and progress can’t be made immediately). A few successful examples include;

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Forget the technology – it’s the audience that spreads the message

April 4th, 2011

Business Matching Success   Forget the technology – it’s the audience that spreads the messageAn intuitive client contact observed recently that a brand’s audience; as in the individuals themselves, are the marketing channel, rather than a method of approach through which many big brands are still trying to market. 

This got me thinking…of course, she is totally right.

Brands market predominantly to an audience known as Generation Y (young adults; generally marked by an increased use and familiarity with communications, media, and digital technologies). 

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5 Social Media Outlets Every New Startup Should Consider

October 5th, 2010

We all know what it’s like – when you start a business you have to watch every penny. There’s not always a massive marketing budget and it’s sometimes difficult to know where to start with low or no cost marketing; what works, what’s a waste of time, and what are you missing out on because you just don’t know?

Nikki Pilkington, Internet MarketingSocial Media is perfect for startup businesses – low outlay, and if done properly, pretty quick results. So here are 5 Social Media outlets you should be looking at to help promote your startup.

1) Twitter

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